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Overview
Hypothetical team project for a brand identity course. The brief was to create a restaurant identity system including signage, menus, and web presence. My contributions included the logo, menu design, and website concepts, which were later refined for portfolio presentation.
Brand Identity Design
Developed a full visual system — logo, palette, type, and packaging.
Team-driven Strategy
Worked as a team to develop a cohesive brand that appealed to the chosen demographic.
Digital + Print Collateral
Designed responsive landing page, digital ads, and physical signage to create a consistent brand experience.
Branding Package
Brand identity & application
Website
Web/UI design
Other Delivarables
Menu + signage & vehicle wrap
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