Overview
As part of my contract with Newell Brands, I supported the FoodSaver team by creating digital and marketing assets across email, social, and early-stage UI. While my primary role focused on visual design, I also contributed to exploratory work for their upcoming website migration.
Despite limited direction and shifting platform decisions (Salesforce vs. Ceros), I proactively built early page designs and helped maintain consistency across brand materials, balancing functionality with FoodSaver’s more polished aesthetic standards.
Visual Design Execution
Delivered on-brand assets including email layouts and social ads.
Iconography
Developed product compatibility and footer icon sets for digital + packaging use.
Platform Adaptation
Designed flexible templates compatible with Salesforce and Ceros.
Website Layouts & Migration Concepts
Prototypes coming soon
Email Design
Layout, brand cohesion, typography
Animation & Icon Design
Brand engagement through motion
Case Study
Project Goals
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Support ongoing marketing campaigns with static and animated visuals
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Design responsive emails using the brand’s modular system
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Contribute to internal presentations and early-stage UI design
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Help improve brand consistency and flexibility across platforms
Deliverables
Marketing + Social Assets
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Designed email layouts and campaign flows using FoodSaver’s email template system
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Created a Facebook Story animation and pitch animations for icon-based marketing
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Produced visual assets adhering to FoodSaver’s higher design standards, including custom illustrations and typography work
Animated Icons
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Developed 2 animated icons as concept pitches for interactive use (social, UI, or ads)
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Designed with flexible application in mind — minimal file size, loop-ready, and brand-consistent
Early Web Layouts
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Created rough, responsive page designs that could be adapted for either Salesforce or Ceros
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Focused on structure, layout hierarchy, and scalable sections based on existing content
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Pages were intended as both visual design exercises and low-fidelity planning tools while platform decisions were still in flux
Key Outcomes
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Delivered clean, consistent visuals under tight deadlines
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Improved visual clarity and movement in a brand known for structured presentation
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Pitched scalable icon solutions that encouraged more playful UI/UX possibilities
Next Steps
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Prototypes coming soon (as platform direction was still undecided during my contract)
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Final animations and email layouts to be added to this case study for download/view
Most FoodSaver work was visual-first, but I proactively initiated layout concepts and motion design to strengthen brand flexibility. Contact me for full asset previews or project files.