Condor

Project Type: Student (Branding package)
Role: Brand concept, visual identity,physical signage, marketing
Tools: Adobe Illustrator, InDesign, Photoshop

Gallery

Overview

Hypothetical class project exploring identity design through a unified font family. I developed a complete brand system for a luxury casino and resort, including stationery, business cards, signage, and digital concepts, with Condor serving as the primary typeface across applications.

Brand Identity Design

Developed a full visual system — logo, palette, type, and packaging.

Concept-driven Strategy

Built the brand around luxury as the core narrative.

Digital + Print Collateral

Designed responsive landing page, digital ads, and physical signage to create a consistent brand experience.