Overview
This branding project was part of a class assignment to create a visual identity for an imaginary company inspired by a Greek god. I chose Aeon, the god of cyclical time, and developed a sustainable battery brand focused on reusability and responsible disposal. Deliverables included logo, packaging, web and mobile interface design, ad campaigns, and environmental messaging.
Brand Identity Design
Developed a full visual system — logo, palette, type, and packaging — rooted in sustainability and cyclical time.
Concept-driven Strategy
Built the brand around accessibility and environmental impact, using small, habitual actions as the core narrative.
Digital & Print Collateral
Designed responsive landing page, digital ads, and physical signage to create a consistent brand experience.
Brand Concept + Execution
Brand identity applied across deliverables
Case Study
Concept + Strategy
The brand was built around the idea of infinite energy and environmental accountability. Batteries are an everyday necessity, but proper disposal is inconvenient and often ignored. Aeon’s mission bridges that gap: offering rechargeable power solutions with an easy, pre-paid mail-in system for used batteries.
I designed the brand to feel natural and quietly powerful—avoiding overused “green” aesthetics in favor of clean lines, epic natural imagery, and messaging that speaks to passive users who want to do the right thing without extra effort.
Visual System
The logo references both the infinity symbol and a battery icon, combining simplicity with direct symbolism. Teal was chosen as a unifying brand color for its clean, modern tone. Visuals highlight wide, natural environments and silhouettes to reflect the scale of environmental impact, even from small everyday choices.
Deliverables
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Logo, brand system, and color palette
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Packaging design for rechargeable batteries
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Website design: landing, product, and CTA pages
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Pre-paid disposal form and printed marketing material
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Social media ads and digital/print campaigns
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Mobile and app design in progress
Coming Soon...
A more detailed case study, including wireframes and prototypes for the website and mobile app, will be available here soon.